530A “Trump Accounts”

The Challenge

For many families, early investing opportunities can feel complex or inaccessible. Clear information, trusted messengers, and timely outreach are critical to ensuring families who want to participate have the opportunity to do so. By working alongside national, regional, and community-based partners, we are building a shared understanding of how to:

  • Communicate clearly about 530A investing accounts
  • Reach families at key decision moments (e.g., tax season)
  • Reduce confusion and increase confidence
  • Support long-term wealth-building outcomes

Children born between 2025 and 2028 may be eligible for a one-time $1,000 federal seed contribution deposited into a 530A investing account, commonly known as “Trump Accounts,” opened on their behalf. These accounts represent a new investing opportunity designed to help families build assets early—allowing families to jump-start savings for the next generation.

Because enrollment for these accounts is not automatic, without timely intervention, the best opportunities to reach and enroll millions of children born or eligible in 2025 and 2026 may be missed.

Commonwealth’s 530A work is focused on:

  • Understanding how families learn about new 530A investing accounts
  • Identifying barriers and behavioral triggers that influence participation
  • Developing clear, effective outreach strategies for partners
  • Supporting equitable access among low- and moderate-income households

Through surveys, interviews, focus groups, and partner collaboration, we aim to generate practical insights that improve awareness, understanding, and engagement.

A Commonwealth Initiative

Made possible by the generous support of The Gitlab Foundation

Made possible by the generous support of The Vanguard Foundation”

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As the project progresses, this page will serve as a central hub for:

  • Research briefs and reports
  • Webinars and event recordings
  • Outreach toolkits and partner resources
  • Implementation insights and best practices

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